Alana Dress - Cherry

$160.00$50.00
Save 68%

4.7 rating from 6 customers

Alana Dress - Cherry

$160.00$50.00
Save 68%

4.7 rating from 6 customers
The throw-on-and-go dress that still looks “classy.” Buttery-soft, flattering through the middle, and easy to dress up with heels or down with slides.

"I have this is both Cherry and black and between they suit every evening occasion. dinner, show or a glass of wine. perfect for trave, so easy to pack - classical and classy!"

Susan S. Verified Buyer

"Love it - can dress it up or go casual"

Katrina K. Verified Buyer

"Beautiful l dress. Flattering and very comfortable."

kristie k. Verified Buyer

"Stunning. Super comfortable and light to wear. And no ironing. Couldn't ask for better"

Celeste Verified Buyer

"Perfect fit, comfortable fabric, color is as described - Cherry red. As first time buyer, I am very happy with the garment and the label. Delivery was quick - 3 days."

Jacqualine J. Verified Buyer
Size
Australian Owned
Shipped from Australia
Easy Returns

Payment options available Afterpay Zip

Make 4 interest-free payments of $12.50 AUD fortnightly with AfterPay

This item is FINAL SALE and cannot be returned
Description

Embrace your curves with effortless elegance in this off-shoulder asymmetric top. Crafted in our soft, breathable Lenzing Modal®, it offers a luxurious feel against the skin while ensuring all-day comfort.

Designed with a flattering asymmetric hem and gently gathered side ruching, this piece celebrates the feminine silhouette, enhancing your shape in all the right places. The off-shoulder neckline adds a modern, confident touch that transitions seamlessly from day to night.

Lightweight, drapey, and endlessly wearable—this is a piece you'll reach for again and again.

Shipping

Australia Standard Delivery - $12 (Free over $150)

Australia Express Delivery - $15

New Zealand Standard Delivery - $20 (Free over $200)

International Standard Delivery – $20 (Free over $200)

DHL Express Service - $35 where available

Returns

If you want to return your products you must inform us within 7 days of receiving your order and we must receive your garment within 10 days of submitting your return request in the portal. View our returns policies for more information.

FINAL SALE items cannot be returned or exchanged.

Care Instructions
  • Cool machine wash, 30 degrees
  • Wash inside out with like colours
  • Do not bleach
  • Dry in shade
  • No not tumble-dry
  • Do not dry-clean
  • Warm iron
  • Use mild detergent
  • Avoid Stain remover
Fabric

95% Modal, 5% Lycra

Customer Reviews

4.7

Based on 6 Reviews

Reviews Summary

Shoppers repeatedly describe this dress as flattering, comfortable, and surprisingly versatile—equally at home at a gala, a formal dinner, or a casual night out. The fabric gets called out as “buttery soft” and “lovely,” with several noting it drapes beautifully and feels great on. Fit feedback leans true to size, with some customers choosing to size up or down depending on whether they want a more figure-hugging or looser look.

What Customers Love Most

  • Flattering cut and subtle ruching/rouching around the waist that smooths the midsection
  • Soft, comfortable fabric (“buttery soft”, “feels lovely on”, “gorgeous material”)
  • Versatility—easy to dress up or down (heels/flats/slides) for different occasions
  • True-to-size fit for many, with flexibility to adjust sizing based on preferred tightness
  • Travel-friendly and low-maintenance (easy to pack; doesn’t need ironing)

Customers Say These Are Perfect For

  • Evening occasions like dinner, shows, and “a glass of wine”
  • Events that need a dressier look (gala events, formal graduation dinners)
  • Travel—packing light and wanting something that still looks polished
  • Anyone wanting a figure-flattering, comfortable dress (including curvier midsections)
  • Days/nights when you want a quick “throw on” outfit that still gets compliments

Customer Feedback on Quality

  • Fabric is repeatedly described as “lovely,” “gorgeous,” and “buttery soft” with a nice drape
  • Holds up well for repeat wear—some customers own it in multiple colours and wear it to many occasions
  • Well-finished look that reads “classical and classy,” earning compliments at events

Customer Fit Feedback

Most customers report: mostly true to size (with some sizing up/down based on desired snugness)

Multiple customers say the dress fits perfectly and is true to size, including one noting it matched the size chart. A few mention adjusting size intentionally: some sized up for a looser fit, while others chose a larger size because it’s a more figure-hugging style; one reviewer felt they could have bought a size smaller depending on how fitted they wanted it.

What Customers Say

  • "“Buttery soft comfortable dress. Very flattering and true to size.”"
  • "“Wear with heals or slides. Can dress up or down very versatile. Feels lovely on! My new go to.”"
  • "“Super flattering and so versatile… doesn’t need ironing.”"

Frequently Asked Questions

Real answers based on customer reviews

Fit & Sizing

Does this dress run true to size, or should I size up/down?

Most reviewers found the dress true to size and said it matched the size chart, with multiple mentions of a “perfect fit” and “true to size.” A few customers noted you can size down for a more fitted look, or size up if you prefer a slightly looser drape (one size-12 customer sized up by choice). If you’re between sizes, it sounds like the best choice depends on how body-skimming you want it to be.

Based on 9 customer reviews
Is it actually flattering, especially around the tummy/middle?

Reviewers consistently describe this dress as very flattering, including customers who mentioned being curvy around the middle. Several call out the ruching/gathering at the waist as sitting “in the right place” and helping “hide a multitude of sins,” while still looking classy. Overall, the feedback suggests it creates a smooth, forgiving silhouette rather than highlighting the midsection.

Based on 8 customer reviews
Does it work well for more mature body types (50s/60s)?

Yes—multiple reviewers in their mid-to-late 50s mention the fit is flattering and makes them feel classy. One reviewer noted it was flattering for a 55-year-old, and another (59) said the waist ruching suited a slightly curvy middle. The overall tone suggests it’s a confident, elegant option rather than something overly tight or trendy.

Based on 3 customer reviews

Style & Versatility

Can I dress it up for events and also wear it casually?

Yes—many reviewers specifically say they’ve worn it both dressed up and dressed down. Customers mention styling it with heels for gala/formal dinners and with slides/flats for casual wear, calling it their “go to” because it suits lots of occasions. If you want a single dress that covers dinners, shows, and everyday wear, this seems to be a strong fit.

Based on 7 customer reviews
Is the color accurate in real life (especially the Cherry red)?

Reviewers specifically mention the Cherry red as “as described” and “gorgeous,” suggesting the online color representation is reliable. Customers who bought multiple colors (Cherry and black) were happy with how they looked for evening wear. If you’re choosing Cherry, feedback indicates it matches expectations.

Based on 3 customer reviews

Material & Quality

What does the fabric feel like—soft, stretchy, or clingy?

Multiple reviewers describe the fabric as “buttery soft,” “lovely,” and comfortable against the skin. Several also mention it has enough stretch to move easily without feeling clingy. Expect a soft hand-feel with some give, designed to sit smoothly rather than tightly.

Based on 6 customer reviews

Care & Maintenance

Does it need ironing, or is it low-maintenance?

Several customers highlight that it doesn’t need ironing and is easy to wear. Reviewers mention it as a big plus alongside the lightweight, comfortable feel. If you’re looking for a travel- and wardrobe-friendly dress, low-iron care is a repeated theme.

Based on 3 customer reviews

Performance

Is this a good dress for travel—does it pack well?

Yes, reviewers mention it’s “perfect for travel” and “so easy to pack,” including someone taking it to Europe. The combination of lightweight comfort and no-iron ease comes up as a reason it works well in a suitcase. Based on review feedback, it’s a strong option for trips where you want to look polished with minimal effort.

Based on 3 customer reviews

Comfort

Is the dress comfortable enough for all-day or long events?

Comfort is one of the most repeated points: customers call it super comfortable, light to wear, and easy to throw on. Reviewers also note the stretch helps it feel comfortable without being clingy. People wore it to longer occasions like dinners and events and still described it as comfortable.

Based on 10 customer reviews

Shop the Look

Stunning. Super comfortable and light to wear. And no ironing. Couldn't ask for better
— Celeste
Alana Dress - Cherry
Perfect fit, comfortable fabric, color is as described - Cherry red. As first time buyer, I am very happy with the garment and the label. Delivery was quick - 3 days.
— Jacqualine J.
Alana Dress - Cherry
I have this is both Cherry and black and between they suit every evening occasion. dinner, show or a glass of wine. perfect for trave, so easy to pack - classical and classy!
— Susan S.
Alana Dress - Cherry
Beautiful l dress. Flattering and very comfortable.
— kristie k.
Alana Dress - Cherry
Love it - can dress it up or go casual
— Katrina K.
Alana Dress - Cherry
4.7
Rated 4.7 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 5 Total 4 star reviews: 0 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
83%would recommend this product
6 reviews
  • KD
    Katrina D.
    Verified Buyer
    I recommend this product
    Height 5'9-5'11
    Body Type Athletic
    Rated 5 out of 5 stars
    16 seconds ago
    Fab red dress

    Love it - can dress it up or go casual

  • C
    Celeste
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Stunning

    Super comfortable and light to wear

    And no ironing

    Couldn't ask for better

  • N
    Netty
    Rated 3 out of 5 stars
    3 weeks ago
    3 Stars

    This dress shows every single lump and bump on your body. Very thin mayerial.

  • JB
    Jacqualine B.
    Verified Buyer
    I recommend this product
    Height 5'3-5'5
    Rated 5 out of 5 stars
    3 weeks ago
    Product Rave

    Perfect fit, comfortable fabric, color is as described - Cherry red. As first time buyer, I am very happy with the garment and the label. Delivery was quick - 3 days.

  • KC
    kristie C.
    Verified Buyer
    I recommend this product
    Height 5'3-5'5
    Body Type Curvy
    Rated 5 out of 5 stars
    2 months ago
    Alana dress

    Beautiful l dress. Flattering and very comfortable.

Dresses & Skirts

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FREQUENTLY ASKED QUESTIONS

What is your Returns Policy?

Please inform us via our Returns Portal within 14 days of receiving your order that you wish to return an item.

Items purchased in sale can be returned for a Store Credit.

When will my order be dispatched?

Your order will be dispatch within 1 business day of your order being place. During busy sale periods your order will be dispatched within 7 business days.

If you require expediated delivery during sale periods, please choose Express Shipping and your order will leave within 1 business day.

What size should I choose?

Our garments are in Australian sizing and are true to size. Please refer to our size guide or contact us at customerservice@dharmabums.com.au for more detailed advice.