Imogen Dress - Cherry
Imogen Dress - Cherry
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Crafted in a beautifully soft fabric that feels as good as it looks, the Imogen is designed to celebrate every curve. A soft side rouched band gently contours and smooths through the tummy, creating a flattering, confidence-boosting silhouette.Finished with elegant side splits for movement and length, it skims in all the right places.Slip it on and feel instantly amazing.
Model is wearing a size Small.
Fit: true to size
Australia Standard Delivery - $12
Australia Express Delivery - $15
New Zealand Standard Delivery - $20
International Standard Delivery – $20
DHL Express Service - $35 where available
If you want to return your products you must inform us within 7 days of receiving your order and we must receive your garment within 10 days of submitting your return request in the portal. View our returns policies for more information.
FINAL SALE items cannot be returned or exchanged.
- Cold hand wash separately
- Do not bleach
- Dry flat inside-out in the shade
- Do not tumble dry
- Avoid rough surfaces
- Cool iron under cloth
95% Lenzing Modal, 5% Elastane
SIZE GUIDE - DRESSES
If you have any questions regarding sizes, please ask us a question in the chat or email customer support
DRESSES
| SIZE | BEST FITS | BUST | WAIST | HIP |
|---|---|---|---|---|
| XXS | 6 | 79-83 | 65-69 | 90-94 |
| XS | 8 | 84-88 | 70-74 | 95-99 |
| S | 10 | 89-93 | 75-79 | 100-104 |
| M | 12 | 94-98 | 80-84 | 105-109 |
| L | 14 | 99-103 | 85-89 | 110-114 |
| XL | 16 | 104-109 | 90-95 | 115-120 |
| XXL | 18 | 110-115 | 96-101 | 121-126 |
| XXXL | 20 | 116-121 | 102-107 | 127-133 |
| XXXXL | 22 | 122-127 | 108-103 | 134-140 |
LENGTHS WILL VARY ACROSS STYLES. PLEASE CHECK PRODUCT DESCRIPTION
Customer Reviews
Reviews Summary
Customers describe this dress as comfortable, soft, and genuinely flattering, especially because the waistline smooths over bumps without feeling restrictive. Several shoppers call it a travel wardrobe staple thanks to its lightweight feel, easy fit, and versatility for layering or wearing on its own. The strongest praise centers on the lovely fabric, adjustable straps, and a fit that works across different body shapes, including fuller figures and petite customers.
What Customers Love Most
- Flattering waistline that “compliments your figure but hides the flaws”
- Soft, flowy, lightweight fabric that feels lovely to wear
- Comfortable fit that customers say “fits perfectly” and looks good on
- Easy travel piece that packs into summer and holiday wardrobes
- Adjustable straps that help tailor the fit through the top
Customers Say These Are Perfect For
- Travel wardrobes and packing light
- Warm climates, summer wear, and tropical weather
- Dressing up or down for casual days, dinners, or holidays
- Shoppers who want a flattering dress that skims over bumps
- Layering across seasons as a simple wardrobe basic
Customer Feedback on Quality
- Customers repeatedly praise the fabric as “beautiful,” “soft,” “flowy,” and “lovely to wear”
- Sizing is described as consistent across different garments, with no need to send items back
- Thoughtful construction details include adjustable straps, a flattering waistband, and pockets
Customer Fit Feedback
Customers repeatedly say the dress fits well or “fits perfectly,” with consistent sizing across purchases. The adjustable straps help refine the top fit, while the waistline and wide band are praised for flattering the figure and disguising bumps. One petite fuller-figure shopper at 5'2" found it flattering, though they wished for more petite options and more inclusive model imagery.
What Customers Say
- "“A super flattering dress, hides a few bumps, lightweight and great for travelling.”"
- "“The fabric is so soft and lovely to wear, I live in the tropics so this is a big deal to me.”"
- "“Comfortable, great waistline compliments your figure but hides the flaws.”"
Frequently Asked Questions
Real answers based on customer reviews
Fit & Sizing
Is this dress flattering, especially around the waist and tummy area?
Yes—this was one of the most common positives, with 6 reviewers saying the dress is flattering or helps hide bumps and flaws. Customers specifically liked the waistband/wide band, saying it complements the figure while still feeling comfortable. Several reviewers who were initially unsure about the fit said it looked better on than expected.
Based on 6 customer reviewsHow does the fit and sizing run?
Fit feedback is very positive, with 7 reviewers mentioning that the dress fit well or perfectly. One customer who bought multiple garments from the brand said the sizing was consistent across tops, pants, and dresses, and she did not need to return anything. The adjustable straps also help fine-tune the fit, especially through the top.
Based on 7 customer reviewsAre the straps adjustable?
Yes—3 reviewers specifically mentioned adjustable straps or an adjustable top. Customers liked this feature because it helps improve the fit and makes the dress more adaptable to different body shapes. This was especially appreciated alongside comments about the dress being flattering and comfortable.
Based on 3 customer reviewsWill this dress suit a fuller figure or petite height?
Feedback suggests it can work well for different body types, with 3 reviewers mentioning flattering fit, fuller-figure concerns, or length. One 5'2" fuller-figure reviewer was initially unsure but found it flattering, especially because the top is adjustable. Another reviewer said it hides flaws and has a great length, though one customer did note they would like to see more petite options and more inclusive models.
Based on 3 customer reviewsComfort
Is the dress comfortable enough for all-day wear?
Based on 6 reviews, customers consistently found this dress very comfortable to wear. Reviewers described it as soft, flowy, lightweight, and easy to wear, with one customer saying it fit perfectly and was so comfortable she bought it in black as well. The waistband was also mentioned as comfortable rather than restrictive.
Based on 6 customer reviewsPerformance
Is this a good dress for travel?
Yes—4 reviewers specifically said this dress is great or perfect for travel. Customers liked that it is lightweight, comfortable, flattering, and easy to add to a summer travel wardrobe. Its versatility also makes it useful for packing fewer pieces that can be styled in different ways.
Based on 4 customer reviewsDoes this dress work in hot weather or tropical climates?
Yes, the dress appears well suited to warm weather, with 4 reviewers mentioning lightweight fabric, summer use, travel wardrobes, or tropical climates. One customer living in the tropics specifically said the soft, lovely fabric was a big deal for her. The flowy material and lightweight feel make it a strong option for summer.
Based on 4 customer reviewsDoes the dress have pockets?
Yes, one reviewer specifically mentioned liking the addition of pockets. While pockets were not a widely discussed feature in the reviews, the customer who mentioned them paired that feedback with praise for the nice fit, soft flowy material, and adjustable straps.
Based on 1 customer reviewMaterial & Quality
What is the fabric like?
The fabric received strong praise in 7 reviews, with customers describing it as beautiful, soft, flowy, lightweight, and lovely to wear. One reviewer living in the tropics said the soft fabric was especially important in hot weather. Another customer noted the garments felt top quality with beautiful fabrics.
Based on 7 customer reviewsStyle & Versatility
Can you dress this up or down?
Yes—5 reviewers mentioned the dress’s versatility, including that it can be dressed up or down and works as a good basic for layering. Customers saw it as suitable for travel, summer wear, and even cooler seasons when layered. Several reviewers also bought or considered it in multiple colours, which suggests it works well as a wardrobe staple.
Based on 5 customer reviewsShop the Style
Reviews and Counting
FREQUENTLY ASKED QUESTIONS
What is your Returns Policy?
Please inform us via our Returns Portal within 14 days of receiving your order that you wish to return an item.
Items purchased in sale can be returned for a Store Credit.
When will my order be dispatched?
Your order will be dispatch within 1 business day of your order being place. During busy sale periods your order will be dispatched within 7 business days.
If you require expediated delivery during sale periods, please choose Express Shipping and your order will leave within 1 business day.
What size should I choose?
Our garments are in Australian sizing and are true to size. Please refer to our size guide or contact us at customerservice@dharmabums.com.au for more detailed advice.







































































































